HADM 4301 - Designing Health Communication Messages

Description

Health communication messages inform, convince, and motivate their audience for a change in behavior. This course illustrates the importance of effective communication in disease prevention and health promotion. It highlights the importance of building theory-based messages while being responsive to diverse audience needs. It also illustrates core health communication principles and processes for designing effective messages for health communication interventions and campaigns. Perspectives from multiple areas including psychology, public health, and social marketing are integrated.

Learning Objectives

• Understand which communication principles and processes are necessary for designing effective health communication messages.
• Explain communication principles and processes necessary for connecting a theory of behavior change to health communication messages.
• Acquire a theoretical perspective of health message designs.
• Decipher cultural variance for tailoring health messages.