georgia fintech academy

What is FinTech

FinTech, short for “financial technology,” refers to the use of digital tools—like apps, software, and platforms—to improve and automate financial services. It encompasses a wide range of applications, from mobile banking and peer-to-peer payment apps to robo-advisors and blockchain-based solutions. FinTech aims to make financial services more accessible, efficient, and user-friendly for both consumers and businesses.

For example, apps like Venmo and Cash App allow users to send and receive money instantly, while platforms like Robinhood enable commission-free stock trading. FinTech also includes innovations in lending insurance (InsurTech) and regulatory compliance (RegTech). By leveraging technology, FinTech companies are transforming traditional financial systems and offering new ways for people to manage their money.

Atlanta’s Transaction Alley

• Georgia maintains its dominance with approximately 70% of all U.S. payment transactions (118 billion annually) still processed through Atlanta-based companies.
• The FinTech ecosystem now includes 260+ companies employing 42,500 professionals, with the top 12 Georgia-headquartered public FinTech firms generating $49 billion in revenue.
• Recent developments include Fiserv becoming the first Merchant Acquirer Limited Purpose Bank to process transactions and major expansions by Cash App and Capital One adding hundreds of tech jobs.
• Atlanta’s tech industry is thriving in 2025, with 1.5% annual growth, $95K average tech salaries, major expansions by Google and Microsoft, $2B in venture capital, over 14,000 job openings, and a top ranking for Black entrepreneurship—all with a cost of living nearly 200% lower than San Francisco.

(Sources: Department of Banking and Finance, Georgia Trend, FinTech Atlanta, and nucamp)