HADM 3304 - Health Care Communication


There is a growing awareness that communication not only affects but is inextricably linked with issues of health and medicine. This is true on a personal level in the way patients and caregivers interact in the examination and hospital room. It is also true on an organizational level in that policies and community relations affect the way health care is provided and the way people feel about providers. It is also evident in media campaigns that seek to educate people about health.

Upon successful completion of the course students will be able to:

  1. Identify communication strategies used in various community health settings
  2. Determine which strategies would best be used in each setting
  3. Apply communication theory and principles in the development of community health materials
  4. Utilize a wide range of methods and techniques for communicating health information.
  5. Demonstrate proficiency in planning, implementing and evaluating a health communication program
  • Module 1: Introduction & the Landscape for Health Communication
  • Module 2: Parent-Caregiver Communication & Patient Perspectives
  • Module 3: Caregiver Perspectives & Diversity in Health Care
  • Module 4: Cultural Conceptions of Health and Illness & Social Support, Family Caregiving, and End of Life
  • Module 5: E-Health, M-Health, Telehealth, I-Healthcare Administration, Human Resources, Marketing & PR
  • Module 6: Health Images in the Media, Public Health, and Crisis Communication
  • Module 7: Planning Health Promotion Campaigns & Designing and Implementing Health Campaigns
  • Module 8: Review & Final Exam

Credit Hours

Organizational Leadership


  • None

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