MKTG 4890 - Marketing Management

Description

An extension of the descriptive aspects of marketing principles into the arena of application. Emphasis is placed on the marketing planning process, environmental analysis, strategic marketing, and the effective implementation of marketing plans.

Learning Objectives

• Demonstrate an understanding of the 4 Ps of Marketing and their integration for making marketing decisions.
• Analyze real-world marketing problems and suggest potential marketing solutions.
• Integrate and apply all the disciplines knowledge (management, finance, accounting, operations, and marketing) in the creation of marketing strategies.
• Demonstrate an understanding of the research process to develop a strategic decision plan (including marketing mix, budget and timeline), and determine the means with which to evaluate and compare outcomes with the forecasted one (benchmarking and identification of trouble spots).