MKTG 4910 - Marketing Research

Description

A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application.

Learning Objectives

• Explain the importance of Marketing Research in business decision making and Marketing mix strategies.
• Apply Marketing Research processes and sampling to conduct a practical research to attack a problem/opportunity.
• Apply proper statistical tools to analyze data.
• Explore and report the proper solution/recommendation in a real world project.