MKTG 4910 - Marketing Research


A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application.

Learning Objectives

  • Explain the importance of Marketing Research in business decision making and Marketing mix strategies.
  • Apply Marketing Research processes and sampling to conduct a practical research to attack a problem/opportunity.
  • Apply proper statistical tools to analyze data.
  • Explore and report the proper solution/recommendation in a real world project.

Credit Hours

Business Administration


  • BUSA 3050 Minimum Grade: CMKTG 3800 Minimum Grade: CBUSA 2010 Minimum Grade: C

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