MKTG 4910 - Marketing Research


A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application.

Upon successful completion of the course students will be able to:

  1. Explain the importance of Marketing Research in business decision making and Marketing mix strategies.
  2. Apply Marketing Research processes and sampling to conduct a practical research to attack a problem/opportunity.
  3. Apply proper statistical tools to analyze data.
  4. Explore and report the proper solution/recommendation in a real world project.

Credit Hours

Business Administration


  • BUSA 3050 Minimum Grade: CMKTG 3800 Minimum Grade: CBUSA 2010 Minimum Grade: C

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