MKTG 4800 - Personal Selling

Description

This course is designed to provide the basic concepts and theories involved with developing and maintaining personal exchange relationships. Students participate in experiential exercises and selling role-playing to develop an understanding and appreciation of the skills required in being a successful salesperson.

Learning Objectives

• Demonstrate an understanding of the nature of a professional sales job.
• Identify ethical issues that sales professionals may face.
• Demonstrate an understanding of how to prepare a sales presentation by emphasizing benefits that interest a potential buyer.
• Identify a variety of techniques to handle a potential buyer's objections.
• Demonstrate an understanding of the variety of closing techniques that will increase the likelihood of making a sale.