MGNT 4260 - Small Business Entrepreneurship

Description

An introduction to the world of small business including the principles of successful small business management.

Learning Objectives

  • Successfully articulate the history of Small Business Management and the development of its philosophy.
  • Identify and describe the attributes of entrepreneurship; explain the distinction between a small business manager/owner and an entrepreneur.
  • Be able to develop a marketing plan with actionable strategies for a small business.
  • Distinguish between business ideas and opportunities; explain how to finance business ventures.
  • Ability to create, explain, and defend a business plan.
  • Sharpen the presentation skills necessary to effectively communicate new venture ideas to potential investors.
3

Credit Hours

Business Administration


Prerequisites

  • MGNT 3600 OR MGT 312 minimum grade: C

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