MKTG 4840 - Social Media Marketing

Description

Provides students with knowledge and understanding of the history, importance, and real world application of social media as a part of marketing strategy. Students will learn current social media platforms and their application in social media marketing strategies of current industry leaders.

Learning Objectives

• Describe the origin, evolution, and importance of social media.
• Explain current social media trends and discuss their relevant marketing implications.
• Demonstrate proficiency in the use of various social media tools and platforms by creating extensive, engaging, and effective social media content that supports a specific marketing strategy.
• Evaluate and improve the effectiveness of a social media strategy of a leading company.
• Design a new, creative and effective social media strategy as a part of the marketing strategy of a specific company.