Courses


Course Descriptions

HADM4301 - Designing Health Communication Messages

Description

Health communication messages inform, convince, and motivate their audience for a change in behavior. This course illustrates the importance of effective communication in disease prevention and health promotion. It highlights the importance of building theory-based messages while being responsive to diverse audience needs. It also illustrates core health communication principles and processes for designing effective messages for health communication interventions and campaigns. Perspectives from multiple areas including psychology, public health, and social marketing are integrated.


Upon successful completion of the course students will be able to:

  1. Understand which communication principles and processes are necessary for designing effective health communication messages.
  2. Explain communication principles and processes necessary for connecting a theory of behavior change to health communication messages.
  3. Acquire a theoretical perspective of health message designs.
  4. Decipher cultural variance for tailoring health messages.
  • Module 1: Overview of Intervention Mapping
  • Module 2: Behavior-Oriented Theories Used in Health Promotion & Environment-Oriented Theories
  • Module 3: Intervention Mapping Step 1: Logical Model of the Problem
  • Module 4: Intervention Mapping Step 2: Program Outcomes and Objectives - Logic Model of Change
  • Module 5: Intervention Mapping Step 3: Program Design
  • Module 6: Intervention Mapping Steps 4 & 5: Program Production & Intervention and Program Implementation Plan
  • Module 7: Intervention Mapping Step 6: Evaluation Plan
  • Module 8: Using Intervention Mapping to Adapt Evidence-Based Interventions
3

Credit Hours

Organizational Leadership


Prerequisites

  • None

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