HADM 4301 - Designing Health Communication Messages

Description

Health communication messages inform, convince, and motivate their audience for a change in behavior. This course illustrates the importance of effective communication in disease prevention and health promotion. It highlights the importance of building theory-based messages while being responsive to diverse audience needs. It also illustrates core health communication principles and processes for designing effective messages for health communication interventions and campaigns. Perspectives from multiple areas including psychology, public health, and social marketing are integrated.

Course Objectives

Upon successful completion of the course students will be able to:

Understand which communication principles and processes are necessary for designing effective health communication messages.
Explain communication principles and processes necessary for connecting a theory of behavior change to health communication messages.
Acquire a theoretical perspective of health message designs.
Decipher cultural variance for tailoring health messages.

Course Structure

Module 1: Overview of Intervention Mapping
Module 2: Behavior-Oriented Theories Used in Health Promotion & Environment-Oriented Theories
Module 3: Intervention Mapping Step 1: Logical Model of the Problem
Module 4: Intervention Mapping Step 2: Program Outcomes and Objectives - Logic Model of Change
Module 5: Intervention Mapping Step 3: Program Design
Module 6: Intervention Mapping Steps 4 & 5: Program Production & Intervention and Program Implementation Plan
Module 7: Intervention Mapping Step 6: Evaluation Plan
Module 8: Using Intervention Mapping to Adapt Evidence-Based Interventions

Credit Hours

Organizational Leadership

Prerequisites

None