MKTG 4850 - Marketing Channels

Description

An overview of methods, procedures, strategies, and applications in the management of channels of distribution of products and services from producer to final consumer sale. This includes retailing for consumer goods, personnel selling and sales management for business goods, as well as transportation and logistic services. Consumer behavior for household purchasing in the retail market and business buying behavior in the business market are also included.

Learning Objectives

• Demonstrate an understanding of the complexity of distribution ‰лв and the strategies needed which include channel intermediaries, environmental factors, and the role of government.
• Design a channel, and select the right participant(s) in order to achieve distribution objectives effectively and efficiently (i. e., the right person in the right place).
• Demonstrate an understanding of the terminology associated with Marketing Channels.
• Demonstrate an understanding of the marketing relationship within a channel to point out ‰лЯpros‰л and ‰лЯcons‰л of that relationship