Courses


Course Descriptions

MKTG 4850 - Marketing Channels

Description

An overview of methods, procedures, strategies, and applications in the management of channels of distribution of products and services from producer to final consumer sale. This includes retailing for consumer goods, personnel selling and sales management for business goods, as well as transportation and logistic services. Consumer behavior for household purchasing in the retail market and business buying behavior in the business market are also included.

3

Credit Hours


Prerequisites

  • MKTG 3800 Minimum Grade: C

Textbook