Courses


Course Descriptions

MKTG 4870 - Sports Marketing

Description

Sports Marketing will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they related to the sports industry.

3

Credit Hours


Prerequisites

  • MKTG 3800 Minimum Grade: C

Textbook