An analysis of the marketing aspects of the largest and most rapidly growing sector of the global economy. The principles and concepts of marketing are applied within the context of both consumer and business services, in both domestic and international settings. Emphasis is placed upon the unique problems and opportunities associated with the marketing services and the design and implementation of marketing strategies for service organizations.
|Services Marketing (Connect Card Only)
|Online Access Card
Author: Proctor U
|*Textbooks subject to change as needed.|