MGNT 4260 - Small Business Entrepreneurship

Description

An introduction to the world of small business including the principles of successful small business management.

Learning Objectives

• Successfully articulate the history of Small Business Management and the development of its philosophy.
• Identify and describe the attributes of entrepreneurship; explain the distinction between a small business manager/owner and an entrepreneur.
• Be able to develop a marketing plan with actionable strategies for a small business.
• Distinguish between business ideas and opportunities; explain how to finance business ventures.
• Ability to create, explain, and defend a business plan.
• Sharpen the presentation skills necessary to effectively communicate new venture ideas to potential investors.