Courses


Course Descriptions

MKTG 4890 - Marketing Management

Description

An extension of the descriptive aspects of marketing principles into the arena of application. Emphasis is placed on the marketing planning process, environmental analysis, strategic marketing, and the effective implementation of marketing plans.

3

Credit Hours


Prerequisites

  • MKTG 3800 Minimum Grade: C and MGNT 3600 Minimum Grade: C

Textbook

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