Courses


Course Descriptions

MKTG 4910 - Marketing Research

Description

A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application.

3

Credit Hours


Prerequisites

  • BUSA 3050 Minimum Grade: C and MKTG 3800 Minimum Grade: C and BUSA 2010 Minimum Grade: C

Textbook